{"version":"1.0","provider_name":"Charles Landriault","provider_url":"https:\/\/www.charleslandriault.com\/fr\/","author_name":"Charles Landriault","author_url":"https:\/\/www.charleslandriault.com\/fr\/author\/admin\/","title":"Atypique Mocktails \u2014 Campagne d'activation \u00e9t\u00e9 2025 - Charles Landriault","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"45mNh0dIiZ\"><a href=\"https:\/\/www.charleslandriault.com\/fr\/portfolio\/atypique-mocktails-campagne-dactivation-ete-2025\/\">Atypique Mocktails \u2014 Campagne d&rsquo;activation \u00e9t\u00e9 2025<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.charleslandriault.com\/fr\/portfolio\/atypique-mocktails-campagne-dactivation-ete-2025\/embed\/#?secret=45mNh0dIiZ\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Atypique Mocktails \u2014 Campagne d&rsquo;activation \u00e9t\u00e9 2025\u00a0\u00bb &#8212; Charles Landriault\" data-secret=\"45mNh0dIiZ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.charleslandriault.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.charleslandriault.com\/wp-content\/uploads\/2026\/08\/Atypique2025_instagram-post-lifestyle.jpg","thumbnail_width":1080,"thumbnail_height":1080,"description":"Collaboration avec les \u00e9quipes de marque, de marketing et de strat\u00e9gie m\u00e9dia d'Atypique \u2014 ainsi qu'avec deux agences partenaires externes \u2014 pour diriger la conception cr\u00e9ative de l'activation estivale de mocktails 2025 de la marque. Cette campagne multiplateforme reposait sur le positionnement \u00ab Le mocktail le plus cocktail \u00bb. Les tests comparatifs effectu\u00e9s sur plus de 100 variations de formats d'image, de saveurs, de langues et de textes publicitaires ont permis de g\u00e9n\u00e9rer des taux de conversion nettement plus \u00e9lev\u00e9s."}