{"id":51473,"date":"2026-10-15T10:29:39","date_gmt":"2026-10-15T15:29:39","guid":{"rendered":"https:\/\/www.charleslandriault.com\/portfolio\/stowdesk\/"},"modified":"2026-10-15T23:17:28","modified_gmt":"2026-10-16T04:17:28","slug":"stowdesk","status":"publish","type":"portfolio","link":"https:\/\/www.charleslandriault.com\/fr\/portfolio\/stowdesk\/","title":{"rendered":"Stowdesk"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb0&Prime; top_padding=\u00a0\u00bb0&Prime; bottom_padding=\u00a0\u00bb2&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; content_parallax=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb776786&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_single_image media=\u00a0\u00bb51444&Prime; media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb569465&Prime;][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb0&Prime; bottom_padding=\u00a0\u00bb2&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; content_parallax=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb672876&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_custom_heading uncode_shortcode_id=\u00a0\u00bb119531&Prime;]<\/p>\n<h2 class=\"p2\">L\u2019\u00e9lan d\u2019une startup pour l\u2019espace de travail flexible<\/h2>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb858401&Prime;]<\/p>\n<p class=\"p2\">En 2017, mon espace de cotravail, Ideal Coworking, a d\u00e9m\u00e9nag\u00e9. Je voulais que la grande aire ouverte puisse aussi servir de salle d\u2019\u00e9v\u00e9nements. Il me fallait donc des bureaux capables de dispara\u00eetre rapidement, sans avoir l\u2019air de tables pliantes. J\u2019ai demand\u00e9 \u00e0 Alberto Palomino d\u2019en concevoir un; designer industriel, architecte et sculpteur, il avait partag\u00e9 l\u2019espace avec moi. Trois prototypes plus tard, nous avons fait appel \u00e0 Ilann Derche, un ing\u00e9nieur en a\u00e9ronautique qui travaillait dans le nouvel espace, pour combler l\u2019\u00e9cart technique. Stowdesk est devenue une startup \u00e0 trois associ\u00e9s, et j\u2019ai pris en charge le d\u00e9veloppement de la marque et le marketing.     <\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb0&Prime; bottom_padding=\u00a0\u00bb2&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; content_parallax=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb124582&Prime;][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb51423&Prime; caption=\u00a0\u00bbyes\u00a0\u00bb media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb261039&Prime;][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb51425&Prime; caption=\u00a0\u00bbyes\u00a0\u00bb media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb186266&Prime;][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb0&Prime; bottom_padding=\u00a0\u00bb2&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; content_parallax=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb672876&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text uncode_shortcode_id=\u00a0\u00bb131457&Prime;]<\/p>\n<h4 class=\"p1\">Le d\u00e9fi<\/h4>\n<p class=\"p2\">Notre premier r\u00e9flexe a \u00e9t\u00e9 le haut de gamme. Le r\u00e9seau d\u2019Alberto passait par de grands cabinets d\u2019architecture et de design d\u2019int\u00e9rieur, et le produit avait tout pour plaire. Mais les clients qui avaient vraiment besoin d\u2019un bureau qui se range en 30 secondes, c\u2019\u00e9taient les exploitants d\u2019espaces de cotravail et de bureaux flexibles. Ils n\u2019avaient pas le budget pour du mobilier haut de gamme, m\u00eame si \u00e7a leur simplifiait grandement l\u2019organisation d\u2019\u00e9v\u00e9nements. Leur vraie solution de rechange, c\u2019\u00e9tait IKEA. En restant haut de gamme, on aurait vendu une belle r\u00e9ponse \u00e0 un march\u00e9 qui n\u2019avait pas les moyens de se l\u2019offrir.     <\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb0&Prime; bottom_padding=\u00a0\u00bb2&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; content_parallax=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb124582&Prime;][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb51408&Prime; caption=\u00a0\u00bbyes\u00a0\u00bb media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb223830&Prime;][vc_single_image media=\u00a0\u00bb51412&Prime; caption=\u00a0\u00bbyes\u00a0\u00bb media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb846657&Prime;][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb51410&Prime; caption=\u00a0\u00bbyes\u00a0\u00bb media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb199898&Prime;][vc_single_image media=\u00a0\u00bb51414&Prime; caption=\u00a0\u00bbyes\u00a0\u00bb media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb154634&Prime;][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb0&Prime; bottom_padding=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; content_parallax=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb148008&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text uncode_shortcode_id=\u00a0\u00bb238633&Prime;]<\/p>\n<h4 class=\"p1\">Mon r\u00f4le<\/h4>\n<p class=\"p2\">Nous avons donc repositionn\u00e9 le produit. Le prix d\u2019entr\u00e9e est descendu \u00e0 environ 800 $ US par bureau, un montant qu\u2019un exploitant pouvait justifier. Ce virage s\u2019est r\u00e9percut\u00e9 sur tout ce dont j\u2019\u00e9tais responsable c\u00f4t\u00e9 marque. Notre nom de travail, Momentum, semblait soudain trop ambitieux pour ce prix. Il nous fallait un nom convivial, direct et accessible, un nom qui dise ce que fait le produit. Stowdesk l\u2019a emport\u00e9. Nous n\u2019avons pas pour autant mis Momentum de c\u00f4t\u00e9 : il est devenu le nom du mod\u00e8le, le Momentum 4. L\u2019ambition vivait dans le produit, et la marque restait accessible.       <\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb2&Prime; bottom_padding=\u00a0\u00bb2&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; content_parallax=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb198640&Prime;][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb51362&Prime; caption=\u00a0\u00bbyes\u00a0\u00bb media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb184461&Prime;][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb51461&Prime; caption=\u00a0\u00bbyes\u00a0\u00bb media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb129847&Prime;][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb0&Prime; bottom_padding=\u00a0\u00bb2&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; content_parallax=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb156641&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text uncode_shortcode_id=\u00a0\u00bb144626&Prime;]<\/p>\n<p class=\"p1\">Le public cible avait une deuxi\u00e8me couche. Les exploitants \u00e9taient les clients finaux, mais c\u2019\u00e9taient les architectes et les designers d\u2019int\u00e9rieur qui prescrivaient et achetaient en leur nom. J\u2019ai donc gard\u00e9 des visuels dans le langage auquel ce public fait confiance. Alberto a fait appel \u00e0 un artiste 3D avec qui il avait collabor\u00e9 sur des projets d\u2019architecture. J\u2019ai dirig\u00e9 les rendus pour qu\u2019ils restent fid\u00e8les \u00e0 la marque, tout en conservant ce style de visualisation architecturale. La marque parlait au budget de l\u2019exploitant. L\u2019image parlait \u00e0 l\u2019\u0153il du prescripteur.      <\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb0&Prime; bottom_padding=\u00a0\u00bb2&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; content_parallax=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb124582&Prime;][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb51381&Prime; media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb130970&Prime;][vc_single_image media=\u00a0\u00bb51391&Prime; media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb519064&Prime;][vc_single_image media=\u00a0\u00bb51387&Prime; media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb179776&Prime;][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb51383&Prime; media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb249623&Prime;][vc_single_image media=\u00a0\u00bb51385&Prime; media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb776920&Prime;][vc_single_image media=\u00a0\u00bb51389&Prime; media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb361617&Prime;][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb0&Prime; bottom_padding=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; content_parallax=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb143035&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text uncode_shortcode_id=\u00a0\u00bb591363&Prime;]<\/p>\n<h4 class=\"p1\">Le travail<\/h4>\n<p class=\"p2\">J\u2019ai construit l\u2019identit\u00e9 autour de cet \u00e9quilibre :<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">un logotype \u00e0 empattements, aux tons chauds<\/li>\n<li class=\"li1\">une palette noyer et bronze, tir\u00e9e des mat\u00e9riaux m\u00eames du produit<\/li>\n<li class=\"li1\">un descripteur, \u00ab Agile Workstations \u00bb, qui pr\u00e9sentait le produit comme une infrastructure de bureau plut\u00f4t qu\u2019une table pliante<\/li>\n<\/ul>\n<p class=\"p2\">Le site Web permettait aux acheteurs de configurer leur propre bureau en choisissant le plateau et la finition du cadre, puis d\u2019envoyer une commande avec une soumission pr\u00e9liminaire. Autour du site, nous avons produit des vid\u00e9os de d\u00e9monstration du pliage et du d\u00e9pliage, une pr\u00e9sentation de vente, des cartes professionnelles et les outils derri\u00e8re la prospection : un script d\u2019appels \u00e0 froid, un pipeline de ventes et un CRM. <\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb2&Prime; bottom_padding=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; content_parallax=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb118118&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_single_image media=\u00a0\u00bb51398&Prime; caption=\u00a0\u00bbyes\u00a0\u00bb media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb635188&Prime;][vc_single_image media=\u00a0\u00bb51450&Prime; caption=\u00a0\u00bbyes\u00a0\u00bb media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb100094&Prime;][vc_single_image media=\u00a0\u00bb51452&Prime; caption=\u00a0\u00bbyes\u00a0\u00bb media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb536140&Prime;][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb2&Prime; bottom_padding=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; content_parallax=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb118118&Prime;][vc_column width=\u00a0\u00bb1\/2&Prime;][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb2&Prime; bottom_padding=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; content_parallax=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb171787&Prime;][vc_column column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime; uncode_shortcode_id=\u00a0\u00bb130886&Prime;][vc_column_text uncode_shortcode_id=\u00a0\u00bb571491&Prime;]<\/p>\n<h4 class=\"p1\">Les retomb\u00e9es<\/h4>\n<p class=\"p2\">La marque a atteint sa cible. Nous avons pr\u00e9sent\u00e9 le Momentum 4 \u00e0 un fabricant international de mobilier de bureau \u00e9tabli sur la Rive-Sud de Montr\u00e9al, et nous sommes pass\u00e9s aux n\u00e9gociations sur les co\u00fbts de production et les marges. Des cabinets d\u2019architecture de New York et de Montr\u00e9al \u00e9taient pr\u00eats \u00e0 faire affaire. Des deux c\u00f4t\u00e9s, on attendait la m\u00eame chose : un cinqui\u00e8me et dernier prototype.   <\/p>\n<p class=\"p2\">C\u2019est l\u00e0 que l\u2019histoire bascule. Notre financement de d\u00e9part \u00e9tait \u00e9puis\u00e9, et nous sollicitions des investisseurs pour ce dernier prototype lorsqu\u2019Ilann s\u2019est retir\u00e9 pour se consacrer \u00e0 un projet au chemin plus court vers la rentabilit\u00e9. Les firmes d\u2019ing\u00e9nierie externes demandaient des honoraires \u00e9lev\u00e9s et des d\u00e9lais longs. Nous \u00e9tions un petit client, et elles avaient d\u2019autres chats \u00e0 fouetter. Sans notre ing\u00e9nieur principal ni les fonds pour le remplacer, Stowdesk a \u00e9t\u00e9 mis sur la glace.    <\/p>\n<blockquote>\n<p class=\"p1\">La marque parlait au budget de l\u2019exploitant. L\u2019image parlait \u00e0 l\u2019\u0153il du prescripteur. <\/p>\n<\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb0&Prime; bottom_padding=\u00a0\u00bb2&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; content_parallax=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb180660&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_single_image media=\u00a0\u00bb51428&Prime; caption=\u00a0\u00bbyes\u00a0\u00bb media_width_percent=\u00a0\u00bb100&Prime; uncode_shortcode_id=\u00a0\u00bb637353&Prime;][vc_column_text uncode_shortcode_id=\u00a0\u00bb294287&Prime;]<\/p>\n<h4 class=\"p1\">Ce que j\u2019ai appris<\/h4>\n<p class=\"p2\">Stowdesk m\u2019a appris ce que porte r\u00e9ellement un partenariat. Perdre Ilann ne nous a pas seulement co\u00fbt\u00e9 notre capacit\u00e9 d\u2019ing\u00e9nierie. \u00c7a nous a co\u00fbt\u00e9 une conviction de fondateur, et aucune firme externe ne pouvait remplacer ni l\u2019une ni l\u2019autre. Personne ne fait passer votre entreprise en priorit\u00e9 comme quelqu\u2019un qui y a un int\u00e9r\u00eat. Aujourd\u2019hui, je regarde attentivement l\u2019alignement avant de m\u2019engager : est-ce que tout le monde autour de la table vise la m\u00eame chose, au m\u00eame moment? Notre marque et notre march\u00e9 \u00e9taient pr\u00eats. Le partenariat devait l\u2019\u00eatre tout autant.      <\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][uncode_block id=\u00a0\u00bb49982&Prime;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cod\u00e9veloppement du produit et direction de la marque Stowdesk, une startup cofond\u00e9e qui concevait des bureaux pliants pour les espaces de cotravail et de travail flexibles. Le passage du haut de gamme \u00e0 un prix accessible a red\u00e9fini les prototypes, le nom, l\u2019identit\u00e9 et le site configurateur, menant \u00e0 des n\u00e9gociations avec un fabricant et suscitant l\u2019int\u00e9r\u00eat de grands cabinets d\u2019architecture. <\/p>\n","protected":false},"author":1,"featured_media":51443,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[147,152,148],"class_list":["post-51473","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-accueil","portfolio_category-etudes-de-cas","portfolio_category-identite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stowdesk - Charles Landriault<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.charleslandriault.com\/fr\/portfolio\/stowdesk\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stowdesk - Charles Landriault\" \/>\n<meta property=\"og:description\" content=\"Cod\u00e9veloppement du produit et direction de la marque Stowdesk, une startup cofond\u00e9e qui concevait des bureaux pliants pour les espaces de cotravail et de travail flexibles. Le passage du haut de gamme \u00e0 un prix accessible a red\u00e9fini les prototypes, le nom, l\u2019identit\u00e9 et le site configurateur, menant \u00e0 des n\u00e9gociations avec un fabricant et suscitant l\u2019int\u00e9r\u00eat de grands cabinets d\u2019architecture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.charleslandriault.com\/fr\/portfolio\/stowdesk\/\" \/>\n<meta property=\"og:site_name\" content=\"Charles Landriault\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-16T04:17:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.charleslandriault.com\/wp-content\/uploads\/2026\/10\/Stowdesk\u2122_-From-Folded-to-Functional.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.charleslandriault.com\\\/fr\\\/portfolio\\\/stowdesk\\\/\",\"url\":\"https:\\\/\\\/www.charleslandriault.com\\\/fr\\\/portfolio\\\/stowdesk\\\/\",\"name\":\"Stowdesk - Charles Landriault\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.charleslandriault.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.charleslandriault.com\\\/fr\\\/portfolio\\\/stowdesk\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.charleslandriault.com\\\/fr\\\/portfolio\\\/stowdesk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.charleslandriault.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Stowdesk\u2122_-From-Folded-to-Functional.png\",\"datePublished\":\"2026-10-15T15:29:39+00:00\",\"dateModified\":\"2026-10-16T04:17:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.charleslandriault.com\\\/fr\\\/portfolio\\\/stowdesk\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.charleslandriault.com\\\/fr\\\/portfolio\\\/stowdesk\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.charleslandriault.com\\\/fr\\\/portfolio\\\/stowdesk\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.charleslandriault.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Stowdesk\u2122_-From-Folded-to-Functional.png\",\"contentUrl\":\"https:\\\/\\\/www.charleslandriault.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Stowdesk\u2122_-From-Folded-to-Functional.png\",\"width\":1672,\"height\":941},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.charleslandriault.com\\\/fr\\\/portfolio\\\/stowdesk\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.charleslandriault.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/www.charleslandriault.com\\\/fr\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.charleslandriault.com\\\/fr\\\/portfolio_cat\\\/accueil\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Stowdesk\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.charleslandriault.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.charleslandriault.com\\\/fr\\\/\",\"name\":\"Charles Landriault\",\"description\":\"Creative Director &amp; Brand Builder \u2014 Art Direction, Design &amp; Photography\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.charleslandriault.com\\\/fr\\\/#\\\/schema\\\/person\\\/df72b9b6f8e99b29aa1988834a711e03\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.charleslandriault.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.charleslandriault.com\\\/fr\\\/#\\\/schema\\\/person\\\/df72b9b6f8e99b29aa1988834a711e03\",\"name\":\"Charles Landriault\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.charleslandriault.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/CL-logo.svg\",\"url\":\"https:\\\/\\\/www.charleslandriault.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/CL-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.charleslandriault.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/CL-logo.svg\",\"width\":90,\"height\":90,\"caption\":\"Charles Landriault\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.charleslandriault.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/CL-logo.svg\"},\"sameAs\":[\"http:\\\/\\\/www.charleslandriault.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stowdesk - Charles Landriault","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.charleslandriault.com\/fr\/portfolio\/stowdesk\/","og_locale":"fr_FR","og_type":"article","og_title":"Stowdesk - Charles Landriault","og_description":"Cod\u00e9veloppement du produit et direction de la marque Stowdesk, une startup cofond\u00e9e qui concevait des bureaux pliants pour les espaces de cotravail et de travail flexibles. Le passage du haut de gamme \u00e0 un prix accessible a red\u00e9fini les prototypes, le nom, l\u2019identit\u00e9 et le site configurateur, menant \u00e0 des n\u00e9gociations avec un fabricant et suscitant l\u2019int\u00e9r\u00eat de grands cabinets d\u2019architecture.","og_url":"https:\/\/www.charleslandriault.com\/fr\/portfolio\/stowdesk\/","og_site_name":"Charles Landriault","article_modified_time":"2026-10-16T04:17:28+00:00","og_image":[{"width":1672,"height":941,"url":"https:\/\/www.charleslandriault.com\/wp-content\/uploads\/2026\/10\/Stowdesk\u2122_-From-Folded-to-Functional.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.charleslandriault.com\/fr\/portfolio\/stowdesk\/","url":"https:\/\/www.charleslandriault.com\/fr\/portfolio\/stowdesk\/","name":"Stowdesk - Charles Landriault","isPartOf":{"@id":"https:\/\/www.charleslandriault.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.charleslandriault.com\/fr\/portfolio\/stowdesk\/#primaryimage"},"image":{"@id":"https:\/\/www.charleslandriault.com\/fr\/portfolio\/stowdesk\/#primaryimage"},"thumbnailUrl":"https:\/\/www.charleslandriault.com\/wp-content\/uploads\/2026\/10\/Stowdesk\u2122_-From-Folded-to-Functional.png","datePublished":"2026-10-15T15:29:39+00:00","dateModified":"2026-10-16T04:17:28+00:00","breadcrumb":{"@id":"https:\/\/www.charleslandriault.com\/fr\/portfolio\/stowdesk\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.charleslandriault.com\/fr\/portfolio\/stowdesk\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.charleslandriault.com\/fr\/portfolio\/stowdesk\/#primaryimage","url":"https:\/\/www.charleslandriault.com\/wp-content\/uploads\/2026\/10\/Stowdesk\u2122_-From-Folded-to-Functional.png","contentUrl":"https:\/\/www.charleslandriault.com\/wp-content\/uploads\/2026\/10\/Stowdesk\u2122_-From-Folded-to-Functional.png","width":1672,"height":941},{"@type":"BreadcrumbList","@id":"https:\/\/www.charleslandriault.com\/fr\/portfolio\/stowdesk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.charleslandriault.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.charleslandriault.com\/fr\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Accueil","item":"https:\/\/www.charleslandriault.com\/fr\/portfolio_cat\/accueil\/"},{"@type":"ListItem","position":4,"name":"Stowdesk"}]},{"@type":"WebSite","@id":"https:\/\/www.charleslandriault.com\/fr\/#website","url":"https:\/\/www.charleslandriault.com\/fr\/","name":"Charles Landriault","description":"Creative Director &amp; Brand Builder \u2014 Art Direction, Design &amp; Photography","publisher":{"@id":"https:\/\/www.charleslandriault.com\/fr\/#\/schema\/person\/df72b9b6f8e99b29aa1988834a711e03"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.charleslandriault.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.charleslandriault.com\/fr\/#\/schema\/person\/df72b9b6f8e99b29aa1988834a711e03","name":"Charles Landriault","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.charleslandriault.com\/wp-content\/uploads\/2016\/07\/CL-logo.svg","url":"https:\/\/www.charleslandriault.com\/wp-content\/uploads\/2016\/07\/CL-logo.svg","contentUrl":"https:\/\/www.charleslandriault.com\/wp-content\/uploads\/2016\/07\/CL-logo.svg","width":90,"height":90,"caption":"Charles Landriault"},"logo":{"@id":"https:\/\/www.charleslandriault.com\/wp-content\/uploads\/2016\/07\/CL-logo.svg"},"sameAs":["http:\/\/www.charleslandriault.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.charleslandriault.com\/fr\/wp-json\/wp\/v2\/portfolio\/51473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.charleslandriault.com\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.charleslandriault.com\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.charleslandriault.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.charleslandriault.com\/fr\/wp-json\/wp\/v2\/comments?post=51473"}],"version-history":[{"count":18,"href":"https:\/\/www.charleslandriault.com\/fr\/wp-json\/wp\/v2\/portfolio\/51473\/revisions"}],"predecessor-version":[{"id":51491,"href":"https:\/\/www.charleslandriault.com\/fr\/wp-json\/wp\/v2\/portfolio\/51473\/revisions\/51491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.charleslandriault.com\/fr\/wp-json\/wp\/v2\/media\/51443"}],"wp:attachment":[{"href":"https:\/\/www.charleslandriault.com\/fr\/wp-json\/wp\/v2\/media?parent=51473"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.charleslandriault.com\/fr\/wp-json\/wp\/v2\/portfolio_category?post=51473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}