Collaborated with Atypique’s brand, marketing, and media strategy teams — plus two external agency partners — to lead creative design on the brand’s 2025 summer mocktail activation, a multi-platform campaign built on “The Most Cocktail Mocktail.” Testing over 100 aspect ratio, flavour, language, and copy variations against each other drove measurably stronger conversion results.
ClientCanada Dry Mott'sBrandAtypique MocktailsIndustryCPG, Non-Alcoholic BeveragesCampaignThe Most Cocktail MocktailProject2025 Summer Activation Digital CampaignContributionCreative DesignCollaboratorsBrand Manager, Associate Brand Manager, Marketing Director, Media Strategist, CopywriterMediaMeta, TikTok, GoogleYear2025
