When the 2020 lockdowns cut everyone off, I started a bilingual podcast to bring some connection back: long, unscripted, one-on-one conversations with people from my Montréal network, each in their own language. I named it, hosted it, shot the guest portraits and handled the production from start to finish. Eight episodes later, what stayed with me most was how heard and empowered the guests felt.

Mériance already had the natural, cruelty-free, made-in-Québec story down — what it didn't have was a way to bring its in-store refill ritual online, and Covid made that urgent overnight. I built Intègre from the name up: identity, packaging, photography, and the launch campaign that turned an already-trusted retail habit into a shippable product, at no extra cost to the customer.

Flowbox was building an IoT water-valve system from zero, racing toward its CES Las Vegas debut. My role: turn a gold-and-black valve into a brand precious enough to satisfy insurance partners and retail buyers across three markets. Working closely with an in-house team, I led the visual identity, UX/UI, hardware design, and go-to-market collateral that got Flowbox onto the CES floor.