Let the new branding, packaging, and messaging do the talking. The added constraint was structural — the existing site architecture had to stay intact, so this was a reskin rather than a rebuild. The work was in translating the rebrand cleanly onto that fixed structure: clean layout, generous empty spaces, minimal navigation, and product renders given room to carry each page, all within the bounds of what was already built. The result is a site that showcases the rebrand without competing with it, delivered within real structural limits rather than a blank canvas.
ClientCanada Dry Mott's, inc.BrandAtypique MocktailsIndustryCPG, Non-Alcoholic BeveragesCampaignHere For ItProjectWebsite DesignContributionArt Direction, Creative DesignCollaboratorsBrand Manager, Associate Brand Manager, Copywriter, Web DeveloperYear2026Linkwww.atypiquemocktails.com
