Led art direction and copy on a Rogers Centre billboard launching Canada Dry’s Raspberry Lemonade Ginger Ale, pairing a weathered baseball glove with the brand’s cans to turn “Think Fast, Drink Slow” into a quick, ownable hook for Blue Jays fans. Close collaboration with the client team shaped a stadium-ready message built to land in seconds.
ClientCanada Dry Mott'sBrandCanada DryIndustryCPG, Beverages, CSDCampaignRaspberry Lemonade Ginger Ale & Zero Sugar Limited OfferProjectBlue Jay's Rogers Centre Billboard AdContributionArt Direction, Copywriting, Creative DesignCollaboratorsBrand Manager, Associate Brand ManagerYear2025
