Portfolio

Mériance already had the natural, cruelty-free, made-in-Québec story down — what it didn't have was a way to bring its in-store refill ritual online, and Covid made that urgent overnight. I built Intègre from the name up: identity, packaging, photography, and the launch campaign that turned an already-trusted retail habit into a shippable product, at no extra cost to the customer.

Flowbox was building an IoT water-valve system from zero, racing toward its CES Las Vegas debut. My role: turn a gold-and-black valve into a brand precious enough to satisfy insurance partners and retail buyers across three markets. Working closely with an in-house team, I led the visual identity, UX/UI, hardware design, and go-to-market collateral that got Flowbox onto the CES floor.